Below-the-line promotion / John Wilmshurst.

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Material type: Text

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993.Description: ix, 399 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5438.5 W55 (Browse shelf(Opens below))	Available		3UPML00004851

"Published on behalf of the Chartered Institute of Marketing"

Includes bibliographical references and index.

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