Below-the-line promotion /
Wilmshurst, John.
Below-the-line promotion / John Wilmshurst. - Oxford ; Boston : Butterworth-Heinemann, 1993. - ix, 399 p. : ill. ; 24 cm. - Marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing"
Includes bibliographical references and index.
0750605480
Sales promotion.
Direct marketing.
Master in Management
HF5438.5 / .W55 1993
Below-the-line promotion / John Wilmshurst. - Oxford ; Boston : Butterworth-Heinemann, 1993. - ix, 399 p. : ill. ; 24 cm. - Marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing"
Includes bibliographical references and index.
0750605480
Sales promotion.
Direct marketing.
Master in Management
HF5438.5 / .W55 1993