MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01028cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
UPMIN-00000003502 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230601131023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
940510s1993 uk a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750605480 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NjRuF |
| Transcribing agency |
NjRuF |
| Modifying agency |
Uk |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5438.5 |
| Item number |
.W55 1993 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5438.5 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
W55 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilmshurst, John. |
| 9 (RLIN) |
12388 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Below-the-line promotion / |
| Statement of responsibility, etc. |
John Wilmshurst. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford ; |
| -- |
Boston : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 399 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing series. Professional development |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published on behalf of the Chartered Institute of Marketing" |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 9 (RLIN) |
2663 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing. |
| 9 (RLIN) |
12389 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
Master in Management |
| 710 1# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 9 (RLIN) |
12390 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing series (London, England). |
| Name of part/section of a work |
Professional development. |
| 9 (RLIN) |
12391 |
