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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
Material type:
TextSeries: Allen & Unwin business and management seriesPublication details: St. Leonards, NSW : Allen & Unwin, 1993.Description: xvii, 246 p. : ill. ; 22 cmISBN: - 1863733582
- HF5822 .S84 1993
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Book
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University Library Regular Circulation | Circulating | HF5801 S98 (Browse shelf(Opens below)) | Available | 3UPML00004981 |
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| HF5718.3 G84 2007 Mary Ellen Guffey's essentials of business communication / | HF5718.3 G84 2007 Mary Ellen Guffey's essentials of business communication / | HF5721 D65 Write for business: skills for effective report writing in english / | HF5801 S98 Advertising and the mind of the consumer : what works, what doesn't, and why / | HF 5821 A73 2012 Advertising / | HF5821 .L268 2001 Advertising : a framework / | HF5825 .B8 1999 HF5825 B8 1999 Advertising copywriting / |
Includes bibliographical references (p. 229-235) and index.
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