Advertising and the mind of the consumer : (Record no. 16745)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00826aam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00000003633 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230603145558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 930825s1993 at a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1863733582 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5822 |
| Item number | .S84 1993 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5801 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | S98 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Max. |
| 9 (RLIN) | 13098 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and the mind of the consumer : |
| Remainder of title | what works, what doesn't, and why / |
| Statement of responsibility, etc. | Max Sutherland. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | St. Leonards, NSW : |
| Name of publisher, distributor, etc. | Allen & Unwin, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 246 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Allen & Unwin business and management series |
| 9 (RLIN) | 13099 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 229-235) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 13100 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 9 (RLIN) | 3354 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | SOM1 |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | School of Management | University Library | Regular Circulation | 2023-06-03 | SOM-1129 | HF5801 S98 | 3UPML00004981 | 2023-06-03 | 2023-06-03 | Book |