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Advertising and the mind of the consumer : what works, what doesn't, and why /

Sutherland, Max.

Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland. - St. Leonards, NSW : Allen & Unwin, 1993. - xvii, 246 p. : ill. ; 22 cm. - Allen & Unwin business and management series .

Includes bibliographical references (p. 229-235) and index.

ISBN: 1863733582

Subjects--Topical Terms:
Advertising--Psychological aspects.
Consumer behavior.

Index Terms--Curriculum Objective:
SOM1

LC Class. No.: HF5822 / .S84 1993

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