Below-the-line promotion / John Wilmshurst.

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Material type: Text

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993.Description: ix, 399 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5438.5 W55 (Browse shelf(Opens below))	Available		3UPML00004851

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Previous	HF5438.4 A33 Managing mavericks : the art of sales management /	HF5438.4 .M543 2009 ProActive sales management : how to lead, motivate, and stay ahead of the game /	HF5438.5 M34 1995 Marketing plans : how to prepare them, how to use them /	HF5438.5 W55 Below-the-line promotion /	HF5470 B47 Geography of market centers and retail distribution	HF5470 B47 Geography of market centers and retail distribution	HF5470 B47 Geography of market centers and retail distribution	Next

"Published on behalf of the Chartered Institute of Marketing"

Includes bibliographical references and index.

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