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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072935898 (alk. paper)
- 658.8 22
- HF5415 .M378 2006
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University Library Regular Circulation | Circulating | HF5415 M378 2006 (Browse shelf(Opens below)) | Available | 3UPML00019151 |
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| HF5415 L2624 2002 Marketing / | HF5415 .M297453 2000 HF5415 M297453 2000 Marketing : best practices / | HF5415 M37 Marketing to the public sector and industry / | HF5415 M378 2006 Essentials of marketing : a global-managerial approach / | HF5415 .M378 2010 Essentials of marketing : a marketing strategy planning approach / | HF5415 P35 The business and marketing environment / | HF5415.1 .B85 2009 Marketing / |
Includes bibliographical references and indexes.
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