Essentials of marketing : a global-managerial approach /
Perreault, William D.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072935898 (alk. paper)
Marketing.
HF5415 / .M378 2006
658.8
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072935898 (alk. paper)
Marketing.
HF5415 / .M378 2006
658.8