Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415 M378 2006 (Browse shelf(Opens below))	Available		3UPML00019151

Includes bibliographical references and indexes.

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