Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

By:

Bernhardt, Kenneth L, 1944-

Contributor(s):

Material type: Text

TextPublication details: Plano, Tex. : Business Publications, 1988.Edition: 4th edDescription: xiv, 767 p. : ill. ; 25 cmISBN:

0256036764

Subject(s):

DDC classification:

658.8 19

LOC classification:

HF5415.13 .B448 1988

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF5415.13 B448 1988 (Browse shelf(Opens below))	Available		3UPML00017944

Browsing School of Management shelves, Collection: Circulating Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415.1265 .R44 2000 HF5415.1265 R44 2000 Electronic marketing : integrating electronic resources into the marketing process /	HF5415.1265 V57 2022 Digital marketing fundamentals : from strategy to ROI /	HF5415.127 .F75 2009 The complete idiot's guide to target marketing /	HF5415.13 B448 1988 Cases in marketing management /	HF5415.13 B66 1995 Marketing management : a strategic approach with a global orientation /	HF5415.13 B83 1975 Cases in marketing management /	HF5415.13 C6348 2001 The marketing plan /	Next

Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher).

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.