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Cases in marketing management /

Bernhardt, Kenneth L., 1944-

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 4th ed. - Plano, Tex. : Business Publications, 1988. - xiv, 767 p. : ill. ; 25 cm.

Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher).

Includes bibliographical references and index.

ISBN: 0256036764

LCCN: 87070723

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.

LC Class. No.: HF5415.13 / .B448 1988

Dewey Class. No.: 658.8

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