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Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.
Material type:
TextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Description: xxiv, 466 p. : ill. ; 28 cmISBN: - 0030211077
- HF5415.1265 .R44 2000
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University Library Regular Circulation | Circulating | HF5415.1265 .R44 2000 HF5415.1265 R44 2000 (Browse shelf(Opens below)) | Available | 3UPML00004798 |
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| HF5415.1255 .B38 2012 The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / | HF5415.1255 .B38 2012 The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / | HF 5415.1265 I56 2002 Internet marketing : building advantage in the networked economy / | HF5415.1265 .R44 2000 HF5415.1265 R44 2000 Electronic marketing : integrating electronic resources into the marketing process / | HF5415.1265 V57 2022 Digital marketing fundamentals : from strategy to ROI / | HF5415.127 .F75 2009 The complete idiot's guide to target marketing / | HF5415.13 B66 1995 Marketing management : a strategic approach with a global orientation / |
Includes bibliographical references and index.
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