Electronic marketing : (Record no. 16329)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00906nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00000000943 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531145549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990618s2000 txua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030211077 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .R44 2000 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.1265 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | R44 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reedy, Joel. |
| 9 (RLIN) | 12143 |
| 245 10 - TITLE STATEMENT | |
| Title | Electronic marketing : |
| Remainder of title | integrating electronic resources into the marketing process / |
| Statement of responsibility, etc. | Joel Reedy, Shauna Schullo, Kenneth Zimmerman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 466 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Dryden Press series in marketing |
| 9 (RLIN) | 12144 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing. |
| 9 (RLIN) | 12145 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 9 (RLIN) | 12146 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | SOM1 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schullo, Shauna. |
| 9 (RLIN) | 12147 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zimmerman, Kenneth. |
| 9 (RLIN) | 12148 |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | School of Management | University Library | Regular Circulation | 2023-05-31 | SOM-477 | HF5415.1265 .R44 2000 HF5415.1265 R44 2000 | 3UPML00004798 | 2023-05-31 | 2023-05-31 | Book |