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Electronic marketing : integrating electronic resources into the marketing process /

Reedy, Joel.

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. - Fort Worth : Dryden Press, c2000. - xxiv, 466 p. : ill. ; 28 cm. - Dryden Press series in marketing .

Includes bibliographical references and index.

ISBN: 0030211077

Subjects--Topical Terms:
Telemarketing.
Internet marketing.

Index Terms--Curriculum Objective:
SOM1

LC Class. No.: HF5415.1265 / .R44 2000

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