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Basic marketing : a managerial approach / E. Jerome McCarthy.
Material type:
TextPublication details: Homewood, Ill. : R. D. Irwin, 1978.Edition: 6th edDescription: xix, 767 p. : ill. ; 24 cmISBN: - 0256020485
- 658.8
- HF5415.13 .M3 1978
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Book
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University Library | Circulating | HF5415 M22 1978a (Browse shelf(Opens below)) | c.4 | Available | 3UPML00006329 |
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| HF5415 M22 1975 Basic marketing : a managerial approach / | HF5415 M22 1975 Basic marketing : a managerial approach / | HF5415 M22 1975 Basic marketing : a managerial approach / | HF5415 M22 1978a Basic marketing : a managerial approach / | HF5415 .M297453 2000 HF5415 M297453 2000 Marketing : best practices / | HF5415 M367 2003 stu.gui. Study guide marketing : concepts and strategies / | HF5415 M37 Marketing to the public sector and industry / |
Includes bibliographical references and indexes.
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