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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy. - 6th ed. - Homewood, Ill. : R. D. Irwin, 1978. - xix, 767 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0256020485

LCCN: 77088299 //r852

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M3 1978

Dewey Class. No.: 658.8

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