Basic marketing : a managerial approach / E. Jerome McCarthy.

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Material type: Text

TextPublication details: Homewood, Ill. : R. D. Irwin, 1978.Edition: 6th edDescription: xix, 767 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Book	University Library	Circulating	HF5415 M22 1978a (Browse shelf(Opens below))	c.4	Available		3UPML00006329

Includes bibliographical references and indexes.

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