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Consumer behavior and the behavioral sciences; theories and applications.

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Material type: Text

TextSeries: The Wiley marketing seriesPublication details: New York, Wiley [1966]Description: xxxii, 592 p. illus. 26 cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF5415.3 B65 (Browse shelf(Opens below))	Available		3UPML00006252

Bibliography: p. 585-587.

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