Marketing management : analysis, planning, implementation, and control / Philip Kotler.

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1994.Edition: 8th edDescription: xxix, 801 p. : ill. (some col.), col. map ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415.13 .K64 1994 HF5415.13 K64 1994 (Browse shelf(Opens below))	Available		3UPML00004808
Book	University Library Regular Circulation	Circulating	HF5415.13 .K64 1994 HF5415.13 K64 1994 (Browse shelf(Opens below))	Available		3UPML00004809

Includes bibliographical references and indexes.

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