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Marketing management : analysis, planning, implementation, and control /

Kotler, Philip.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1994. - xxix, 801 p. : ill. (some col.), col. map ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0137228511 0130980056

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.13 / .K64 1994

Dewey Class. No.: 658.8

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