Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 8th edDescription: xv, 624 p. : ill. (some col.) ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415 .E65 1994 HF5415 E65 1994 (Browse shelf(Opens below))	Available		3UPML00004755

Includes bibliographical references and index.

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