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Promotional strategy : managing the marketing communications process /

Engel, James F.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 8th ed. - Burr Ridge, Ill. : Irwin, c1994. - xv, 624 p. : ill. (some col.) ; 24 cm. - Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 0256122407

Subjects--Topical Terms:
Marketing.
Advertising.
Marketing--Management.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415 / .E65 1994

Dewey Class. No.: 658.8

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