Contemporary advertising / William F. Arens.

By:

Arens, William F

Material type: Text

TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002.Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0072415444 (alk. paper)
0072451769 (CD-ROM)

Subject(s):

Advertising

LOC classification:

HF5821 .B62 2002

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Holdings ( 2 )
Title notes ( 3 )
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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF5821B62 2002 (Browse shelf(Opens below))	Available		3UPML00015373
Book	University Library	Circulating	HF5821B62 2002 (Browse shelf(Opens below))	Available		HSSLAV00130

Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.

System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.

Includes bibliographical references and indexes.

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