Contemporary advertising / (Record no. 16766)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01067cam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230603145602.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072415444 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072451769 (CD-ROM) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 2002 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5821 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .B62 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 13146 |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | William F. Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.). |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 13147 |
| 500 ## - GENERAL NOTE | |
| General note | Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Student CD-ROM for use with Contemporary advertising. |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | School of Management | University Library | 2023-06-03 | 100.00 | CHSS-gd2433 | HF5821B62 2002 | 3UPML00015373 | 2023-06-03 | 2023-06-03 | Book | |||||
| Circulating | School of Management | University Library | 2023-06-03 | CHSS-IT-gd2434 | HF5821B62 2002 | HSSLAV00130 | 2023-06-03 | 2023-06-03 | Book |