Introduction to electronic commerce / Efraim Turban ... [et al.].

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.Edition: 3rd edDescription: xlii, 495 p. : ill. ; 26 cmISBN:

9780136109235 (pbk.)
0136109233 (pbk.)

Subject(s):

Electronic commerce

DDC classification:

658.8/72 22

LOC classification:

HF5548.32 .T87 2011

Contents:

Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5548.32 T87 2011 (Browse shelf(Opens below))	Available		3UPML00027238

Prev. ed. published under author: Efraim Turban.

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.