Introduction to electronic commerce /
Introduction to electronic commerce /
Efraim Turban ... [et al.].
- 3rd ed.
- Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.
- xlii, 495 p. : ill. ; 26 cm.
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
9780136109235 (pbk.) 0136109233 (pbk.)
2010006664
Electronic commerce.
HF5548.32 / .T87 2011
658.8/72
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
9780136109235 (pbk.) 0136109233 (pbk.)
2010006664
Electronic commerce.
HF5548.32 / .T87 2011
658.8/72