Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

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Material type: Text

TextPublication details: Singapore ; New York : Wiley, c2001.Edition: Rev. edDescription: ix, 291 p. : ill. ; 23 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HD69 B7 2001 (Browse shelf(Opens below))	Available		3UPML00008862

Includes bibliographical references and index.

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