Branding in Asia : the creation, development, and management of Asian brands for the global market /
Temporal, Paul.
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. - Rev. ed. - Singapore ; New York : Wiley, c2001. - ix, 291 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0471479101
Brand name products--Case studies.
Marketing--Case studies.
Competition, International--Case studies.
Master in Management
HD69.B7 / .T45 2001
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. - Rev. ed. - Singapore ; New York : Wiley, c2001. - ix, 291 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0471479101
Brand name products--Case studies.
Marketing--Case studies.
Competition, International--Case studies.
Master in Management
HD69.B7 / .T45 2001