Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.

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Material type: Text

TextPublication details: [Boston] : Allyn and Bacon, c1988.Edition: 6th edDescription: xii, 544 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	University Library	HF5415 M29748 1988 (Browse shelf(Opens below))	Available

Includes bibliographies and index.

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