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Marketing classics : a selection of influential articles /

Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox. - 6th ed. - [Boston] : Allyn and Bacon, c1988. - xii, 544 p. ; 24 cm.

Includes bibliographies and index.

ISBN: 0205113796 (pbk.) 0205116450 (International ed. : pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M29748 1988

Dewey Class. No.: 658.8

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