Applications in basic marketing.
Material type:
Continuing resourcePublication details: Homewood, IL : Irwin, c1990-Description: v. : ill. ; 26 cmISBN: - 0072557982
- 1099-5579
- 658.8/005 20
- HF5410 .A66
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University Library | HF5410 A66 2003 (Browse shelf(Opens below)) | c.1 | Available | 3UPML00017295 | |
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University Library | HF5410 A66 2003 (Browse shelf(Opens below)) | c.2 | Available | 3UPML00017307 | |
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University Library | HF5410 A66 2003 (Browse shelf(Opens below)) | c.3 | Available | 3UPML00017880 |
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| HF5387 M42 2001 Managing values and beliefs in organisations / | HF5410 A36 Advances in business marketing and purchasing. | HF5410 A66 2003 Applications in basic marketing. | HF5410 A66 2003 Applications in basic marketing. | HF5410 A66 2003 Applications in basic marketing. | HF5412.2 F55 1997 Findex : the worldwide directory of market research reports, studies and surveys, 1997 / | HF5415 C43 New public sector marketing / |
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
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