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Applications in basic marketing.

Applications in basic marketing. - Homewood, IL : Irwin, c1990- - v. : ill. ; 26 cm. - Annual - 1990-

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

ISBN: 0072557982

ISSN: 1099-5579 = Applications in basic marketing = Appl. basic mark.

LCCN: sn 92028178

Subjects--Topical Terms:
Marketing--Periodicals.
Marketing--Management--Periodicals.

LC Class. No.: HF5410 / .A66

Dewey Class. No.: 658.8/005

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