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Marketing management / Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN: - 0130336297
- 658.8 21
- HF5415.13 .K64 2003
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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University Library | Regular Circulation | HF5415.13 K64 2003 (Browse shelf(Opens below)) | Available | 3UPML00017445 | |
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Book
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University Library | Regular Circulation | HF5415.13 K64 2003 (Browse shelf(Opens below)) | Available | 3UPML00018430 |
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| HF5415.13 B448 1997 Cases in marketing management / | HF5415.13 C3875 2002 Cases on marketing management in Philippine setting / | HF5415.13 G85 1994 Marketing management : strategies and programs / | HF5415.13 K64 2003 Marketing management / | HF5415.13 K64 2003 Marketing management / | HF5415.13 L36 1998 Marketing management : concepts and applications for strategic marketing planning / | HF5415.13 L55 1999 Marketing management and strategy: marketing engineering applications / |
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
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