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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 27 cm.

Various multi-media instructional aids, including a web site, are available to supplement the text.

Includes bibliographical references and indexes.

ISBN: 0130336297

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Curriculum Objective:
Marketing Management --M211,
Introduction to Marketing Management --MGT155,

LC Class. No.: HF5415.13 / .K64 2003

Dewey Class. No.: 658.8

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