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Marketing / William G. Zikmund, Michael d'Amico.
Material type:
TextPublication details: Minneapolis/St. Paul : West Pub. Co.,. c1993.Edition: 4th edDescription: 1 v. (various pagings) : col. ill., col. map ; 29 cmISBN: - 0314011323 (student ed. : recycled, acid-free paper)
- 0314013008 (teacher's ed. : recycled, acid-free paper)
- 658.8 20
- HF5415 .Z54 1993
| Item type | Current library | Call number | Status | Date due | Barcode |
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Book
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University Library | HF5415 Z54 1992 (Browse shelf(Opens below)) | Available | 3UPML00009065 |
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| HF5415 S4968 2000 Mischief marketing : how the rich, famous & successful really got their careers and businesses going (and how you can, too!) / | HF5415 S86 1997 Marketing: a case study approach / | HF5415 T588 Sales and advertising opportunities for the small manufacturer. | HF5415 Z54 1992 Marketing / | Hf5415.1 H37 2000 Management mistakes and successes / | HF5415.12 A8 C35 1999 The Asian marketing casebook / | HF5415.12 B57 1993 Commonsense direct marketing / |
Includes indexes.
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