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Marketing /

Zikmund, William G.

Marketing / William G. Zikmund, Michael d'Amico. - 4th ed. - Minneapolis/St. Paul : West Pub. Co.,. c1993. - 1 v. (various pagings) : col. ill., col. map ; 29 cm.

Includes indexes.

ISBN: 0314011323 (student ed. : recycled, acid-free paper) 0314013008 (teacher's ed. : recycled, acid-free paper)

LCCN: 92019091 //r93

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .Z54 1993

Dewey Class. No.: 658.8

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