Contemporary advertising / William F. Arens.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002.Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072415444 (alk. paper)
- 0072451769 (CD-ROM)
- HF5821 .B62 2002
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Book
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University Library | Circulating | HF5821B62 2002 (Browse shelf(Opens below)) | Available | 3UPML00015373 | |
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Book
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University Library | Circulating | HF5821B62 2002 (Browse shelf(Opens below)) | Available | HSSLAV00130 |
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| HF5801 S98 Advertising and the mind of the consumer : what works, what doesn't, and why / | HF 5821 A73 2012 Advertising / | HF5821B62 1999 Contemporary advertising / | HF5821B62 2002 Contemporary advertising / | HF5821B62 2002 Contemporary advertising / | HF5821 .L268 2001 Advertising : a framework / | HF5823D79 How to make advertising work / |
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
Includes bibliographical references and indexes.
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