Contemporary advertising / William F. Arens.

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Material type: Text

TextPublication details: Boston : Irwin /McGraw-Hill, c1999.Edition: 7th edDescription: 1 v. (various pagings) ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF5821B62 1999 (Browse shelf(Opens below))	Available		3UPML00005821

Previous	No cover image available							Next
Previous	HF5726W48 The secretary's handbook	HF5801 S98 Advertising and the mind of the consumer : what works, what doesn't, and why /	HF 5821 A73 2012 Advertising /	HF5821B62 1999 Contemporary advertising /	HF5821B62 2002 Contemporary advertising /	HF5821B62 2002 Contemporary advertising /	HF5821 .L268 2001 Advertising : a framework /	Next

Includes bibliographical references and indexes.

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