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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens. - 7th ed. - Boston : Irwin /McGraw-Hill, c1999. - 1 v. (various pagings) ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0256262535

LCCN: 98008632

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 1999

Dewey Class. No.: 659.1

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