Introduction to electronic commerce / Efraim Turban ... [et al.].
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.Edition: 3rd edDescription: xlii, 495 p. : ill. ; 26 cmISBN: - 9780136109235 (pbk.)
- 0136109233 (pbk.)
- 658.8/72 22
- HF5548.32 .T87 2011
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University Library Regular Circulation | Circulating | HF5548.32 T87 2011 (Browse shelf(Opens below)) | Available | 3UPML00027238 |
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| HF5548.32 .K667 2000 HF5548.32 K667 2000 The E-commerce book : building the E-empire / | HF 5548.32 L38 2011 E-Commerce 2011 / | HF5548.32 .M46 2000 Scaling for e-business : technologies, models, performance, and capacity planning / | HF5548.32 T87 2011 Introduction to electronic commerce / | HF5548.4 M523 N459 2008 New perspectives on Microsoft Office Excel 2007 : introductory/ | HF5548.4 M523 N49 2008 New perspectives on Microsoft Office Excel 2007 : comprehensive / June Jamrich Parsons ... [et al.]. | HF 5548.4 M523 S34 2008 Microsoft Office Excel 2007 : comprehensive concepts and techniques / |
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
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