Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.

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TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995.Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5438.5 M34 1995 (Browse shelf(Opens below))	Available		3UPML00009142

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Previous	HF5438.25 .G6425 2012 What got you here won't get you there in sales! : how successful salespeople take it to the next level /	HF5438.4 A33 Managing mavericks : the art of sales management /	HF5438.4 .M543 2009 ProActive sales management : how to lead, motivate, and stay ahead of the game /	HF5438.5 M34 1995 Marketing plans : how to prepare them, how to use them /	HF5438.5 W55 Below-the-line promotion /	HF5470 B47 Geography of market centers and retail distribution	HF5470 B47 Geography of market centers and retail distribution	Next

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.

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