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Marketing plans : how to prepare them, how to use them /

McDonald, Malcolm.

Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, 1995. - xiii, 485 p. : ill. ; 25 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index.

ISBN: 075062213X

Subjects--Topical Terms:
Marketing--Management.
Marketing--Planning.

Index Terms--Curriculum Objective:
Marketing Management --M211,

LC Class. No.: HF5415.13 / .M369183 1995

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