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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2001.Description: xix, 228 p. : ill. ; 24 cmISBN: - 0875847641 (alk. paper)
- HF5415.55 .B585 2001
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University Library Regular Circulation | Circulating | HF5415.55 .B585 2001 HF5415.55 B585 2001 (Browse shelf(Opens below)) | Available | 3UPML00008847 |
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| HF5415.5 H56 1994 Customer-focused quality : what to do on Monday morning / | HF5415.5 M24 2000 The relationship-based enterprise: powering business success through customer relationship management / | HF5415.5 .M485 2012 The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / | HF5415.55 .B585 2001 HF5415.55 B585 2001 Customer equity : building and managing relationships as valuable assets / | HF5415.7 .M34 1990 HF5415.7 M34 1990 DRP : distribution resource planning : distribution management's most powerful tool / | HF5429 B45 2006 Retail management : a strategic approach / | HF5429 L4828 2012 Retailing management / |
Includes bibliographical references and index.
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