Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2001.Description: xix, 228 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415.55 .B585 2001 HF5415.55 B585 2001 (Browse shelf(Opens below))	Available		3UPML00008847

Includes bibliographical references and index.

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