Consumer behavior and the behavioral sciences; theories and applications.
Material type:
TextSeries: The Wiley marketing seriesPublication details: New York, Wiley [1966]Description: xxxii, 592 p. illus. 26 cmSubject(s): DDC classification: - 658.83
- HF5415.3 .B7
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University Library | Circulating | HF5415.3 B65 (Browse shelf(Opens below)) | Available | 3UPML00006252 |
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| HF5415.2 W45 Marketing research: management and methods | HF5415.2 Z53 1999 Essentials of marketing research / | HF5415.3 A83 1992 Consumer behavior and marketing action / | HF5415.3 B65 Consumer behavior and the behavioral sciences; theories and applications. | HF5415.3 C64 Behavioral science foundations of consumer behavior. | HF5415.3 C723 1984 Consumer behavior for marketing managers / | HF5415.3 D42 1980 Cases in consumer behavior / |
Bibliography: p. 585-587.
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