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The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, 2000.Description: xii, 322 p. : ill. ; 24 cmISBN: - 0658001221
- 658.5 21
- HF5414 .E18 2000
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Book
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University Library | Circulating | HF5414 E18 2000 (Browse shelf(Opens below)) | Available | 3UPML00015214 |
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| HF5410 L36 2011 MKTG4 / | HF5410 L36 2011 MKTG4 / | HF5413 O89 1992 Green marketing / | HF5414 E18 2000 The art of cause marketing : how to use advertising to change personal behavior and public policy / | HF5414 .W44 1999 HF5414 W44 1999 Hands-on social marketing : a step-by-step guide / | HF5414 .W44 1999 HF5414 W44 1999 Hands-on social marketing : a step-by-step guide / | HF5415 .A647 2010 Marketing demystified : a self-teaching guide / |
Includes bibliographical references (p. 305) and index.
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