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The art of cause marketing : how to use advertising to change personal behavior and public policy /

Earle, Richard, 1932-

The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle. - Lincolnwood, Ill. : NTC Business Books, 2000. - xii, 322 p. : ill. ; 24 cm.

Includes bibliographical references (p. 305) and index.

ISBN: 0658001221

LCCN: 99045663

Subjects--Topical Terms:
Social marketing.

LC Class. No.: HF5414 / .E18 2000

Dewey Class. No.: 658.5

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