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Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall.
Material type:
TextSeries: Marketing series (London, England) ; Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997.Description: vii, 242 p. ; 24 cmISBN: - 0750622342
- 658.8 21
- HF5415 .K5228 1997
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University Library Regular Circulation | Circulating | HF5415 K52 1997 (Browse shelf(Opens below)) | Available | 3UPML00004750 |
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| HF5415 .G675 2010 Marketing / | HF5415 G6753 2011 Marketing / | HF5415 H178 The meaning and source of marketing theory / | HF5415 K52 1997 Marketing in the not-for-profit sector / | HF5415 K625 2011 Marketing : an introduction / | HF5415 L2624 2002 Marketing / | HF5415 L2624 2002 Marketing / |
"Published on behalf of the Institute of Marketing."
Includes bibliographical references (p. 233-236) and index.
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