Marketing in the not-for-profit sector /
Evans, Margaret Kinnell.
Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall. - Oxford ; Boston : Butterworth-Heinemann, 1997. - vii, 242 p. ; 24 cm. - The marketing series. Professional development . - Marketing series (London, England) ; Professional development. .
"Published on behalf of the Institute of Marketing."
Includes bibliographical references (p. 233-236) and index.
0750622342
Nonprofit organizations--Marketing.
SOM1
HF5415 / .K5228 1997
658.8
Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall. - Oxford ; Boston : Butterworth-Heinemann, 1997. - vii, 242 p. ; 24 cm. - The marketing series. Professional development . - Marketing series (London, England) ; Professional development. .
"Published on behalf of the Institute of Marketing."
Includes bibliographical references (p. 233-236) and index.
0750622342
Nonprofit organizations--Marketing.
SOM1
HF5415 / .K5228 1997
658.8